About us
Built-environment marketing specialists.
The Works exists for one kind of client: firms that design, build, service and supply the built environment. Good firms, doing good work, whose marketing hasn’t kept up with their reputation.
Why only the built environment
Specialist by design.
Generalist agencies treat a fire engineering consultancy the same as a coffee shop. The result is content that is either vague or wrong, and an MD who stops trusting the agency after the first month.
We chose one sector so we could learn it properly: how projects run, how tenders work, why accuracy matters and who actually makes the buying decision. That’s what lets us write about your work in a way your clients respect.
How we work
What we stand for.
Clarity
We explain technical work in plain language without losing accuracy.
Consistency
Your marketing goes out on schedule, every month.
Accountability
Every month you see what we did, what worked and what’s next.
Craft
Content we’d be proud to put our name to.
Honesty
No inflated promises. If something isn’t working, we’ll tell you.
The people
Who you’ll work with
Gareth Cuddy
Co-founder
Gareth has built and scaled companies in Ireland and the UK and works closely with construction and engineering businesses. He leads strategy and client relationships at The Works, and is based in Galway.
María Menendez
Co-founder and Managing Partner
María runs client delivery day to day, from content planning to approvals and reporting, and leads our team of writers and designers. She makes sure every client gets their content on time and to standard.
Our specialist team. Behind Gareth and María is a bench of writers and designers who work on built-environment content. Every piece is reviewed before it reaches you.
See how we work in practice: Services · Our clients