Construction marketing agency · Ireland
Built on Reputation.
We started by running marketing for construction companies we helped build; now we do it for yours.
Strategy
A clear plan tied to the work you want to win.
Content and social
Expert content for a technical sector, published consistently.
Campaigns
From product launches to recruitment drives and exhibitions.
Brand and websites
A professional presence that matches your reputation.
Marketing partner to
Our approach
More than social media. Your marketing department.
Most construction and engineering firms know their marketing is inconsistent. A post when someone has time, a project that never gets written up, a website nobody has touched in three years. The problem usually isn’t ideas. It’s that nobody owns it.
The Works becomes that owner. We understand how firms in this sector win work: through reputation, relationships, tenders and referrals. We build a plan around that, then deliver it every month with clear approvals and honest reporting. For less a fraction of the cost of a junior in-house hire.
How it works
A system, not a scramble.
Talk
A 30-minute call about your firm, your goals and what you’ve tried.
Plan
A quarterly marketing plan built around the work you want to win.
Approve
Each month’s content in one calendar. You approve it in minutes, not meetings.
Publish
We produce and post it on schedule, across the right channels.
Report
What went out, what worked and what we recommend next.
Sectors we work with
Built on sector knowledge.
The work
Planned, approved, published. Every month.
We run the marketing for Marker Group, FireRegs and Housebuild: different businesses with the same need for clear, consistent content about technical work.
Not ready for a call? Start with a free marketing review.
Send us your website and LinkedIn. Within five working days we’ll send you a one-page note with three practical improvements. No obligation. We take a limited number each month.
Questions
Common Questions
What does The Works do?
We’re an outsourced marketing department for construction, engineering and built-environment firms in Ireland. We plan your marketing, produce the content, manage approvals and report on results each month.
How is this different from a social media agency?
Social media is one channel we use, not the job. We start with a quarterly plan tied to your commercial goals, and our Growth package adds newsletters, a monthly review and custom pieces such as brochures, case studies and exhibition material.
How much does it cost?
Our packages start from €795 a month ex-VAT for Essential and €1,450 a month ex-VAT for Growth. Larger projects, such as websites and video, are quoted separately.
Is there a long contract?
The minimum term is three months. After that it’s rolling monthly with 30 days’ notice.
Do you only work with construction firms?
Yes. We work with contractors, engineering consultancies, building services and retrofit firms, and suppliers to the sector. That focus is why we can write accurately about technical work.
How quickly can you start?
Usually within two weeks of agreeing the scope. Your first month’s content plan is ready for approval within 10 working days of onboarding.
Do you use AI?
Yes. We use AI to help us draft, schedule and manage your content. But nothing ever goes live without one of our subject matter experts reviewing and editing.